Digital Writing - Assignment 4















Subject: Harley- Davidson's partnership with the Wounded Warrior Project (WWP) to improve the lives of veterans, who came back from their service with PTSD (post-traumatic stress disorder).



Facebook:

One third of returning veterans in the United States is diagnosed with PTSD (post- traumatic stress disorder). We at Harley- Davidson want to show our respect and thank the people, who serve for our country and are willing to give their lives for our freedom. Therefore, we are proud to announce our partnership with the Wounded Warrior Project (WWP). Here some insights into our project: 

Goal: raise awareness, gain more support, involve customers/community

Instagram:

By becoming partners with the Wounded Warrior Project (WWP) we want to help our returning veterans, who suffer from PTSD (post- traumatic stress disorder) to recover and feel free again. Share your respect and gratitude. Check out the video below to get more information. #HDSalute 

Goal: Informing, spreading the word (through hashtag)

Twitter:

We are proud to confirm our partnership with the Wounded Warrior Project (WWP) to support our returning veterans, who have faught for our country and our freedom. Share your respect! #HDSalute

 Learn more about the project here: http://www.harley-davidson.com/content/h-d/en_US/home/community/military-riders/wounded-warrior-project.html

Goal: start discussion, direct (future) customers to homepage to show what the company is all about



LinkedIn:

We at Harley- Davidson proudly teamed up with the Wounded Warrior Project (WWP) to support our fellow veterans, who served our country with their lives and returned from their service with PTSD (post- traumatic stress disorder). We want to give them back their freedom and show our respect. Please do so too and comment! 

Learn more about the project here: http://www.harley-davidson.com/content/h-d/en_US/home/community/military-riders/wounded-warrior-project.html

Goal: raise awareness, show respect to the project/ partnership, show customers that Harley- Davidson cares about more than just their motorcycles.







Sources:
http://www.harley-davidson.com/content/h-d/en_US/home/community/military-riders/wounded-warrior-project.html
http://www.harley-davidson.com/content/dam/h-d/images/communities/veterans-military/wounded_warrior_project_logo_medium.png