Digital Writing Skills - Assignment 2

Harley- Davidson's passion:

One of Harley- Davidsons greatest passions is it to communicate everyone's right on personal freedom, which can be experienced through riding their heavy- weight motorcycles. 

The other great passion Harely- Davidson stands for is their community consisting of customers and their families, dealers and everyone who is interested in joining. 

Freedom:


As mentioned above, one of Harley's greatest passions is it to promote personal freedom to their customers and potential future customers. On their social media pages and their website, they undermine this passion with the statement: "We Fulfill Dreams of Personal Freedom.", but also by constantly posting videos that reflect the aspect of freedom when riding a Harley. 

But not only through their videos and statements they show their fans what it is like to be free, they give them the freedom to share their own stories and express themselves on their social media pages.




"Respect: On and Off the Road":

Another, for H-D important aspect is respect and safety on and off the road. They don't want to be identified as/ with criminal biker gangs, but as brand that connects and takes care. 
Therefore, Harley is very proud to build Motorcycles for the Law Enforcement, so that servants, who keep our roads safe around the globe, have machines they can rely on. 
You can check them out yourself! Just click here:http://www.harley-davidson.com/content/h-d/en_US/home/motorcycles/police-fire-shrine.html

On their Facebook page Harley- Davidson gives their fans the opportunity to post their own stories. The brand says, that there are not many rules but respect each other. False claims, harmful files/malware, offensive/ hateful  comments etc. will be stopped and deleted if seen on their page. 




#HarleyWomen:

On Harley's Instagram page you can see the increase of pictures of women being posted riding in groups with their husbands, friends or women only, for example. As mentioned in my previous post, H-D created a hashtag #HarleyWomen where Ladyriders can tag their pictures to represent the steady growing female part of the community. 
This shows that the brand does not only target male customers and is proud of "their" women.






                                       


  (Me experiencing the ultimate freedom)



 Influencers: 

The American Rockstar Kid Rock (whom you can see in the video) worked together in partnership with Harley-Davidson in year 2013, when the company was a title sponsor for his tour "Rebel Soul" tour. Harley sold co- branded Merchandise with Kid Rock's slogan "I can't hear you over the rumble of my freedom"(e.g.), which could be bought on every concert. Besides that Harley-Davidson offered one winner the chance to join Kid Rock's "Rebel Soul" band and rock on stage for one song during that night's performance. Fans only had to find the Harley- Davidson Store and register. 

With this partnership Harley advertised itself greatly and also authentically, as Kid Rock himself is a passionate H-D rider.

Another Influencer of the brand is the current Pope Francis. He received a Harley- Davidson Dyna Super Glide and a leather jacket as a present, signed both and auctioned both for almost 300.000€.
The money was donated to a hostel and soup kitchen in Rome, which is run by the charity organization "Caritas".

Interactive Social Media Post:

Shout out to all Sporty fans! Check out the new #Harley-DavidsonRoadster! Do you own it already? Post your experience and pictures below as a comment.



Influencer Social Media Post:

Not happy with what you're doing right now? Get your boots and helmets out and swing yourself on your Harley! Cheer up! It's always time for a ride! 
#LiveYourLegend  #Harley-Davidson #fun #freedom







Sources: 

https://www.facebook.com/harley-davidson/info/?tab=page_info
http://img01.deviantart.net/0ce8/i/2013/020/4/7/harley_davidson___freedom_by_druga-d5s3k88.jpg
https://www.youtube.com/watch?v=FW7m06sYuWI
http://www.prnewswire.com/news-releases/kid-rock-and-harley-davidson-launch-first-of-its-kind-collaboration-during-110th-anniversary-year-188751411.html
http://www.netnewsledger.com/wp-content/uploads/2013/06/pope-harley-davidson-vatican.jpg