Digital Communication- Assignment 4

First Source:  Butter 

Butter is an app to make new friends and build long lasting relationsships all over the world. People can share what they are about and give an receive comments and "love". 
Harley- Davidson could use this app to reach out to the target audience by creating their account more feminine. This can be done by posting pictures and telling the stories of women riding together and experiencing adventures together on their Harleys . 


Second Source: Gociety 

Gociety is an app, where people who love to be outside and share the same passion can connect. Harley- Davidson could create a profile on this app to reach out to women, create an event and get the women to come together. The event will be about the brand and the benefits of entering a (more THE) community of freedom. All women are welcome, and the ones who are riding already may inspire new members. 


Third Source: Meetup 

Meetup is an online community that brings people together through mutual interests. The aim is to get people to make new connections they got to know on the website. By creating a profile and sharing women's  personal freedom, togetherness and adverntures as personal interest, it might get women engaged, who are exactly looking for that. 


Relation to key issue:

The three sources described above can help Harley- Davidson to learn more about women's interests. In this way they can reach their target audience more easily and create their marketing (e.g.) more appealing to women's needs and interests. Besides, they can receive direct feedback from the women, wether their strategies are working out as they should or not. 
The source I would use is Gociety, because riding a bike is all about being outside (together), exploring and having an adventure. 

Sources: 
Apple App Store 
http://www.meetup.com/de-DE/
https://www.google.nl/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1366&bih=667&q=Harley+Davidson+&oq=Harley+Davidson+&gs_l=img.3..0l10.368.4696.0.5739.16.10.0.6.6.0.241.1179.1j4j2.7.0....0...1ac.1.64.img..3.13.1214.2LUEYq773mQ#hl=en&tbm=isch&q=harley+davidson+logo&imgrc=0E-p7w3FuWfMAM%3A
https://www.google.nl/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1366&bih=667&q=Harley+Davidson+&oq=Harley+Davidson+&gs_l=img.3..0l10.368.4696.0.5739.16.10.0.6.6.0.241.1179.1j4j2.7.0....0...1ac.1.64.img..3.13.1214.2LUEYq773mQ#hl=en&tbm=isch&q=harley+davidson+group+of+people&imgrc=Fnx_WmKMHsYUbM%3A